Selected Client Success Stories

>> Driving Performance
>> Accessing/ Analyzing Customer & Business Data
>> Deploying CRM & Campaign Management

ACCESSING/ ANALYZING CUSTOMER & BUSINESS DATA

Basic Data Access and Business Intelligence
A hospitality reservation company used a robust central reservation system for daily operations, but the system lacked customer profiling or segmentation features.  Accessing the data was difficult and the system could not track overall performance over time.

C121 was used to pull customer and transaction data from the reservation system and store it in their 121DataCenter (data-mart) that was  both easy to access and easy to use for profiling, reporting and analysis. 

Immediately, the marketers could obtain more extensive intelligence about their business: what properties generated the greatest number of transactions;  what customer segments were buying at various price points; what were sales trends over time by property and customer demographic groups; what their guest "return rate" is by segment, etc.

High Performance Analytics
A mid-size organization with just over 250,000 customers had invested over $200,000 in a “customer loyalty” software system, from another vendor, that used an OLAP “dimensional cube” system for reporting and analysis.  Unfortunately, the marketing team could not easily target their campaigns with the system, even with the help of I.T.  Reports often took over 15-20 minutes to run and if the variables changed, the analysts would have to rebuild the “cubes” -- making it time consuming and inefficient. 

Using the Customer Profile and Comparison modules of Customers121-CM, the client was able to get a series of reports that profiled and segmented their customers in less than one-tenth the time it had previously taken with the OLAP/ROLAP-based system.  The marketing team was able to complete their annual strategic plan on time for the presentation to the board.  And when the plan was approved, they were able to target, execute and track their marketing campaigns with much less effort and time.

Single View of the Customer, Integration at a Lower Cost
AAA, one of the largest membership organizations in the country, sought to integrate data from multiple, disparate member service data repositories.  The organization devoted significant dollars over two years with more than one systems integration firm to try to connect these databases, but to no avail.

They licensed the C121 system, and were able to pull together into a SingleView screen all the relationships they have with a member.  The CEO of one club said he had been asking I.T. for years for that type of integrated customer picture.  The Customers121-CM system had been able to pull the information together in a significantly shorter time and for a dramatically lower cost, without reengineering any of their backend systems.

One Hotelier: We finally can get to our data easily, to profile our guests and track our sales performance by segment.

For more information:
info@customers121.com
or call: 1-800-MKT-0121