Marketing Campaign Management
Easily choose targets, geographic areas and specific offers to create and execute coordinated campaigns to your highest potential customers.

Integrated Database Marketing: Direct Mail, E-Mail, Point-of-Sale, Call Center, Web
Use the Customers121 marketing campaign system to coordinate campaigns across all channels from a single platform.

Directly Tied to CRM
Database Marketing campaign lists and scripts are immediately available to customer contact staff for follow-up.

Information captured in the CRM screens during customer interaction, is available for targeting, and follow-up campaigns.

Capture and Analyze Program Response
Capture and track responses over the promotion period. Use actual purchase behavior to uncover certain types of “hidden response”.

Assess database marketing, sales and service performance in detail.  Use advanced “3D” analysis to drill down and find out what programs are working with which specific sub-segments, in what channel.  Drop or adjust those that are under-performing, to create higher revenue and profit.

Measure True Revenue Results
Use Campaign Payout Analysis to identify how many customer purchases, dollar sales and gross profits were truly incremental and the result of your database marketing program…not just because that segment usually has a higher purchase rate.